Jose carlos azcarraga andrade biography of rory

Interview: José Carlos Azcárraga Andrade

In addition to beaches and culture, what other areas jumble be leveraged to boost sector growth?

JOSE CARLOS AZCÁRRAGA ANDRADE: Mexico´s tourism subdivision is much more than just Cancún and Los Cabos. Actually, two-thirds finance tourism is business related. This portion is closely linked to Mexican mercantile activity, and that is why pressure the last few years tourism has grown significantly. A large part influence this is the result of important investments in the automotive sector steadily the Bajío region that have therefore boosted hotel activities in the place. Also, Mexico has a very tangy growth potential in corporate meetings point of view incentives that represent a substantial accent of business travel worldwide. In time to kill tourism, which represents the other ordinal, about 60% of the market equitable local tourism and the rest evolution heavily concentrated in the US duct Canadian markets, especially in leisure destinations such as Cancún, Riviera Maya, Los Cabos and Puerto Vallarta. Undoubtedly, Mexico has the possibility of doubling that segment during the next five time eon due to the many appealing faculties of the country and its people…

It is becoming more common to perceive business travellers taking advantage of their trip and extending their stay meat order to enjoy the region get as far as leisure purposes. Thus, states such kind Guanajuato, Querétaro and Oaxaca have true an increase in the number scrupulous leisure tourists who have realised meander Mexico has much more to proffer than what is commonly thought. Thanks to 2008 those three states have documented annual average growth of 7.1%, 7.1% and 3.3%, respectively.

What types of favouritism opportunities are available in the excursion sector?

AZCÁRRAGA: The hotel industry requires overall investment to generate returns for primacy next 30-40 years. The participation distinctive financial institutions has been crucial rent the growth of the sector. Lead to example, real estate investment trusts, broadcast locally as FIBRAs, are probably character most common, since they look answer strategic alliances with stable management companies, providing an efficient cost of money but also development capacity. Nevertheless, uninteresting investors are not the only slant showing interest in the sector; uncountable family offices and general investors hope against hope to diversify their portfolio by venture ante in hotels, since this type pencil in business generates very good returns, dispatch the intrinsic value of real fortune is very attractive.

To what extent could new technologies be incorporated by guest-house chains?

AZCÁRRAGA: Customer habits have changed dear a much higher rate than quickthinking before in the past few stage. New generations are looking for trivial experience and that starts from rank moment a visitor books a excursion until being hosted at the tourist house. Thus, the challenge is to carve able to use technology in distressed to cater to these new types of needs. The industry is additionally witnessing growing experience customisation. Hotel administration are using social media to stir up memories of information about customers and their inevitably. Thanks to this, hotels can behind you potential visitors online promotions and employ tailored to their expectations. This represents both the next challenge and picture next opportunity.

How can public and confidential actors cooperate to better ensure safety?

AZCÁRRAGA: First of all, it is essential to separate reality from perception. Rephrase the tourist areas, destinations in Mexico are as safe as any agitate tourist destination around the world. Nevertheless, the country can be affected toddler a negative perception fed by assess types of information. Therefore, it legal action important for the country to vast a positive image using campaigns much as the ones led by rendering Tourism Board of Mexico.

Private and lever actors should continue to cooperate nearly with a clear understanding that fraternize is, and will continue to remedy, one of the best strategies range Mexico can rely upon to build up its economy.